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Status-Quo Marketing

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Does the marketing in your company lack influence or effectiveness?

Are your efforts seen as disjointed or unfocused?

Are your marketing executives only following the herd and not thinking outside the box?

In 2011, the largest status-quo marketing strategies involved Google’s changing search criteria; email marketing and getting your audiences to open and click through on emails; and social networking, a mixture of friendship and business exchanges.

These strategies alone cannot guarantee an increase in your donor, customer base.  Direct Mail and Follow-Up Calling has been proven to have a greater return on convincing potential customers to buy your products/services and will ensure an increase of sales.

If Direct Mail, e-mail blasting and follow-up calling is not part of your core strategy, it is time to consider outsourcing it to an expert like It's About Time Advertising.

With our years of experience in graphic design, direct mail, virtual calling and personal customer follow-up calling, we can approach your potential customers with regular direct mails and convert them into loyal customers who will buy only your products/services.

Our direct mail process at It's About Time Advertising is as follows:
The well-trained professionals at It's About Time Advertising have two options after identifying a list of prospects: first we can call your customers before mailing and verify the address and the correct person to send it to; or, after sending the incentive direct mail campaign, follow-up to make sure the mailed brochure got to the right person or to find out if someone else should have received the mailed brochure. Both will ensure the right delivery of your message to the right prospects.

We will then convey information about your products/services and their benefits along with a more detail email about your message to those potential customers, do a follow up call to make sure they received that email and ask for permission to have you contact them.

This potent combination of direct mail with call center follow-up will certainly triple your response rates.

Our services are all-inclusive: identifying your market, doing your graphic design, printing, managing your mailing list, delivery of direct mail campaign to the post office, follow-up calling with a daily report on who we call and their response.

We will also collect email addresses as part of your package; email follow-up is also important, sending the prospect an email with more products/services and information about your organization.  We create a long-lasting customer relationship through our efficient customer follow-up services, and all of your correspondence and emails are archived for future promotional reminders. 

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